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That's what makes us, I think, a little bit special is that we are both LGBT-owned and minority-owned.” “We're in the community, and it's two of us. “We stick to our roots, and we … no matter what platform we have, whatever happens, we want to make sure that we speak up,” Aragon said. In New York, Aragon and Gutierrez were inspired by the 50th anniversary in 2019 of the Stonewall uprising and learning about the history of the modern gay rights movement.
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“A lot of the companies would come out with seasonal products, and we kind of felt that our community deserves better,” Gutierrez said. But the duo doesn’t see Pride as something to be celebrated for only a month. When June 31 arrives, he said, clean-up is already underway. Their similarities are uncanny: Both are first-generation Americans - their parents are from northern Mexico - with three younger siblings each. They met at Frank Borman School in sixth grade, and their friendship “really started to flourish” at Maryvale High School, Aragon said. It wasn’t until after they’d graduated from college that they realized they were in love.
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Gutierrez and Aragon, both 25, lived “blocks from each other” growing up in west Phoenix. Gay Pride Apparel was born from a Phoenix love story “Out of all gay brands out there, she picked (us),” Aragon said. “It was … a very reassuring moment of like, ‘OK, maybe we're on to something,’” he said. This happened just days after Gutierrez quit his full-time job creating marketing campaigns at Tiffany & Co., he said. 16, Reinhart, who’d recently come out as bisexual on Instagram, wore a Gay Pride Apparel sweatshirt with the logo “Sounds gay I’m in.” No, their crowning moment was an unexpected celebrity shout-out from “Riverdale” and “Hustlers” actress Lili Reinhart. “I'm like, go tell her it's us! We're Gay Pride Apparel!” Aragon said.īut that wasn’t “the coolest thing that’s ever happened” to the co-owners since they launched their online apparel brand in January 2019. On June 28, the west Phoenix couple was at the Queer Liberation March in New York City when they saw “not one but three different people wearing one of our shirts.” Sergio Aragon and Jesus Gutierrez had been operating Gay Pride Apparel for a year and a half when they saw their creations out “in the wild.”